Digital Marketing Master Program

Become a Master Digital Marketer by specializing in marketing strategy, digital marketing skills and tools taught by industry experts.

  • 849 learners from 23+ countries
  • Delivered in association with SMstudy
Career assist

7 Courses

Certifications included

200+ hours

Online videos

120 hours

Instructor led classes

5 projects

Hands on projects

EMI options

No cost EMI

Program Skills

Skills you will gain

SEO SEM Social Media and Content Marketing Branding

Marketing Analytics Pricing Strategies Marketing Mix Product Strategies

Data Collection Analytics Data Analysis Data Visualization

Marketing Analytics Marketing Performance Marketing Channel Marketing Strategy

Who should take this program?

Freshers, Traditional Marketers, Entrepreneurs, Brand and Communication Managers, Sales Professionals

Program eligibility

There are no prerequisites for this program. A Bachelor Degree or an equivalent is recommended.

Career outcomes

Seek positions in Digital Marketing Manager, SEM Manager, SEO Specialist, Social Media and Content Manager

43%

Started a new career after completing this program.

29%

Got a pay increase or promotion.

About Digital Marketing Master Program

Digital Marketing focuses on the use of technology, new media and the internet to communicate valuable offerings from a business or organization to customers, clients and society at large. Embracing the seemingly limitless possibilities of rapidly developing global interconnectedness is one of the smartest business moves a company can make today, and graduates from Master in Digital Marketing programs are highly qualified to guide companies toward that more profitable future.

Courses in Master in Digital Marketing programs cover all the key elements of the Marketing discipline, like strategy, brand management, ethics, effectiveness, research, segmentation, activation, dominance and more with an added focus on implementing those skills through technology in the digital world. You’ll also learn various platforms and tools to manage your digital marketing campaigns.

Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects

Digital Marketing Platforms and Tools


How the Program Works

Take Courses

Certprime master program is a series of courses that helps you master a skill. To begin, enroll in the program directly, or review its courses and choose the one you'd like to start with. When you subscribe to a program, you’re automatically enrolled to all courses under the program. It’s okay to complete just one course — you can pause your learning or resume your learning at any time. Visit your learner dashboard to track your course enrollments and your progress.

Hands-on Project

Every program includes a hands-on project. You'll need to successfully finish the project(s) to complete the program and earn your certificate. If the program includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.

Earn a Certificate

When you finish every course and complete the hands-on project, you'll earn a Certprime Master Program Certificate that you can share with prospective employers and your professional network.


There are 7 Courses in this Program

Course

1

Certified Marketing Strategy Fundamentals

Certified Marketing Strategy Fundamentals certification is tailored to anyone interested in knowing more about Marketing Strategy; learning about key concepts in Marketing Strategy as defined in the program and gaining a basic understanding of the Sales and Marketing framework that helps to effectively manage sales and marketing efforts in any organization. The Certified Marketing Strategy Fundamentals exam will validate your basic understanding of the Aspects of Sales and Marketing. On passing the exam, you will be accredited as a Certified Marketing Strategy Fundamentals.

Course

2

Certified Digital Marketing Expert

Certified Digital Marketing Experts are experienced in facilitating well-planned digital marketing strategies to meet the targets set by the Corporate Marketing Strategy. Given the nature of the constantly evolving online world - with new channels developing with greater frequency, and audiences exploring new sources of online content- Digital Marketing is one of the most crucial aspects of sales and marketing. Certified Digital Marketing Experts are able to define all marketing activities that use electronic devices connected to the internet to engage with customers. Experts will also be able to plan, develop and optimize available digital marketing channels to achieve the objectives defined for a product.Successful candidates will be awarded the Marketing Strategy Expert certification by after passing the exam.

Course

3

Certified Email Marketing Professional

The Certified Email Marketing Professional course is tailored to marketing specialists or enthusiasts wanting to understand how to use email as a marketing tool. Despite the growth of numerous online marketing channels, email marketing has remained one of the most effective channels for direct marketing to individual consumers and businesses. This course provides a comprehensive knowledge of the intricacies of email marketing. Certified Professionals understand the Do’s and Don’ts of emailing to a variety of target segments. Successful candidates will be awarded the Certified Email Marketing Professional certification after passing the exam.

Course

4

Certified SEO Professional

Search Engine Optimization (SEO) involves a number of activities and initiatives that businesses can implement to achieve high search engine rankings. SMstudy® Certified SEO Professionals address both on-page and off-page ranking factors that affect a website’s or web page’s search engine rankings for specific search terms. This results in a high placement in a search engine’s “organic,” “natural,” or “unpaid” search results. Successful candidates will be awarded the SMstudy® Certified SEO Professional certification by SMstudy® after passing the exam.

Course

5

Certified Search Marketing Professional

Search Marketing is the overall method of driving traffic to a company’s website through the use of search engines, including both organic search engine optimization and paid search strategies. Certified Search Marketing Professionals effectively manage the company's rankings in paid and organic listings on search engine result pages, achieve the marketing objectives and monitor the key metrics. Successful candidates will be awarded the Certified Search Marketing Professional certification after passing the exam.

Course

6

Certified Social Media Marketing Professional

A strong social media presence contributes significantly to the success of a company’s marketing strategy. Certified Social Media Professionals ensure that the social media strategy aligns with other aspects of marketing and that all activities are designed to complement other marketing activities and support the achievement of the overall marketing objectives.

Course

7

Certified Web Analytics Professional

Web analytics involve the collection, measurement, and analysis of web data to understand the impact of digital marketing activities on customers and potential customers. The Certified Web Analytics Professional course introduces marketing specialists or enthusiasts to the world of website analytics and how data-backed decision making leads to improved customer online interaction.

Certificate of Completion

Program Fee

You can choose one or more than one specialisation based on your interest.

Key Highlights
Industry recognized certificate
  • Earn a Certificate upon completion
100% online courses
  • Start instantly and learn at your own schedule.
Flexible Schedule
  • Set and maintain flexible deadlines.
No cost EMI option
  • Flexible payment options
Hands on experience
  • Case studies and live projects
Career guidance
  • Career counselling and job guidance
Program Fee
USD 1299
No Cost EMI available
Financial aid partners

Frequently Asked Questions

This program is self-contained. No additional resources are needed.